Design / Los Angeles Kings
Sr. Graphic Designer / Art Direction, Visual Strategy, Digital, Print, Large Format Out-of-Home
Introduction
For the 2024 Playoffs, I collaborated on the creative direction to move the look and feel into an elevated, editorial, and grid-based system. In preparation for the brand launch, this solution acted as a transition from torn paper and hand-drawn elements from regular season.
Introduction
The first major project that I was a part of was developing the 2023–2024 Season Campaign. Building from the foundation of the 2023 playoff campaign, we developed a creative direction, toolkit, and guidelines.
Executed across touchpoints including social templates, reactive graphics, out of home advertising, in-arena collateral, and more.
SOCIAL MEDIA
