Design / Los Angeles Kings
Sr. Graphic Designer / Art Direction, Visual Strategy, Digital, Print, Large Format Out-of-Home
Introduction
The creative campaign for the 2025 Playoffs was an evolution of the regular season campaign. My role included developing and pitching concepts and then collaborating on the development of the toolkit and guidelines for rollout. Additionally, I art directed and executed game day social posters and reactive graphics.
Rally Towels
Gameday Posters & Reactive Graphics
Introduction
2024–2025 was executed across touchpoints including social templates, reactive graphics, out of home advertising, in-arena collateral, and more.
Reactive Graphics
Season Recap Carousel
Theme Nights
