Design / Los Angeles Kings
Sr. Graphic Designer / Art Direction, Visual Strategy, Digital, Print, Large Format Out-of-Home
Background
In June 2024, the Los Angeles Kings unveiled a brand evolution consisting of new marks and a custom typeface designed by House Industries.
The storytelling, launch strategy, and launch creative was an in-house collaboration of our Marketing and Content Departments, including the creative, production, social media teams.
Role
As Senior Graphic Designer, I had the privilege of working on strategy and execution for the launch.
VIDEO: I worked closely with Producer and Motion Designer, Nathan Schroeder on the reveal video, voiced by Kiefer Sutherland. The concept was to tell the story of how the new identity was a culmination of our brand and team history.
STATIC: Concepted and designed assets to breakdown the details of the new identity across channels.
