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I was tasked with creating a set of Wallpaper Wednesday graphics featuring the four rookies for the 2021–2022 season. I opted to create one for each individually and one featuring the group.
Since there were four uniforms (Association, Icon, Statement, and City) that the team wore during the season, each individual player wallpaper featured a different uniform. The result is bold yet within the brand guidelines.
Social media accounts for NBA organizations are content machines. We are constantly exploring new ways to reinforce and reinvent the brand expression. It’s all about staying true to the team brand guidelines while meeting the audience where they are at and where they are going.
The Thunder social channels primarily utilize photo and video to convey the game night experience through Instagram Stories. The brief I received was to create frames and filters to tie the images back to the Thunder brand.
