Design piques my interest most when magical moments of meaning come to life in tangible ways. Like a book, poem, or song weaving a theme seamlessly through your mind and heart, design can visually connect the dots, evoke emotions, and resonate deeply. I am always observing through-lines in subject matter that can elevate a project from something that is good enough to something noteworthy for the right audience.

Whether it’s about legacies, rivalries, underdogs, upsets, triumphs, and more, sports are rich with stories of the human spirit. Then there are the fans, communities, and cities whose identities are interwoven with their team’s identity. There is a depth and richness to each story. It’s through this lens that I build meaningful connections between brands and fans.